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    Marketing Briefing: More storytelling, same budget? Marketers’ ‘do more with less’ conundrum continues

    This Marketing Briefing covers the latest in marketing for Digiday+ members and is distributed over email every Tuesday at 10 a.m. ET. More from...

    As TikTok rolls out Smart+, marketers grapple with AI’s advertising puzzle

    By Krystal Scanlon  •  October 15, 2024  • ...

    A postmortem on this year’s TV and streaming upfront ad market with UM Worldwide’s Marcy Greenberger

    By Tim Peterson  •  October 15, 2024  • ...

    Lego considers bringing more media in-house after appointing Publicis One to handle global media

    Lego has handled its creative advertising needs in-house for a decade. Now, it’s building up its in-house media buying capabilities.Following a reorganization of its...

    Tether Takes Aim at TradFi in Global Commodities Finance

    Fresh off a $5.2B profit record in the first half of 2024, Tether aims to expand its lending operations into the commodities sector,...

    The UAE’s Central Bank Approves First-Ever Dirham-Pegged Stablecoin

    The Central Bank of the United Arab Emirates (CBUAE) has granted preliminary approval for a dirham-pegged stablecoin (AE Coin).  Accepted under...

    $BTC ETFs Record $555M Inflows, Demand ‘Blows Away Every Pre-Launch Estimate’

    October 14 saw the highest single-day inflows for Bitcoin ($BTC) exchange-traded funds (ETFs) since summer ($555.86M). Industry experts like Nate Geraci...

    The Most Expensive Video Games to Purchase — Statistics and Top Games in 2024

    Today, gaming is much more than just a niche hobby, and these statistics on the most expensive video games to purchase prove it. In...

    I’ve seen the new AI collar that lets your dog talk, and it’s as wild as it sounds

    (Image credit: Personifi AI) The Shazam Band is a new AI-powered collar containing speakers and sensors that lets your pet talk to you, just like...
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